{"id":85060,"date":"2021-03-23T21:54:32","date_gmt":"2021-03-23T20:54:32","guid":{"rendered":"https:\/\/staging.baselarea.swiss\/?page_id=85060"},"modified":"2021-03-24T16:30:08","modified_gmt":"2021-03-24T15:30:08","slug":"covid-19-a-accelere-le-processus","status":"publish","type":"page","link":"https:\/\/staging.baselarea.swiss\/fr\/media\/covid-19-a-accelere-le-processus\/","title":{"rendered":"Interview – Le Covid-19 a acc\u00e9l\u00e9r\u00e9 le processus"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”1%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text el_class=”page-title”]\n
| Rapport annuel<\/span><\/a><\/h5>\n[\/vc_column_text][vc_custom_heading text=”\u00ab Le Covid-19 a acc\u00e9l\u00e9r\u00e9 le processus de num\u00e9risation \u2013 \u00e9galement chez nous \u00bb” font_container=”tag:h1|font_size:40|text_align:left|line_height:46px” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1616532243724{padding-top: 10px !important;}”]Interview avec Domenico Scala, Chairman of the board Basel Area Business & Innovation et Christof Kl\u00f6pper, CEO Basel Area Business & Innovation de Annett<\/a> Altvater<\/a><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” custom_height=”15″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_hidden-xs”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”3%” bottom_padding=”2%” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Cette ann\u00e9e a \u00e9t\u00e9 marqu\u00e9e par la pand\u00e9mie de Covid-19. Quelles en ont \u00e9t\u00e9 les cons\u00e9quences pour la r\u00e9gion Basel Area ?<\/h3>\n

Christof Kl\u00f6pper :<\/em> Dans toute la Suisse, l\u2019\u00e9conomie est gravement touch\u00e9e par la crise. Cela concerne non seulement l\u2019h\u00f4tellerie et le tourisme, mais aussi d\u2019autres secteurs comme l\u2019industrie horlog\u00e8re, qui d\u00e9pend des exportations. Compar\u00e9e avec d\u2019autres r\u00e9gions suisses, la n\u00f4tre a encore assez bien travers\u00e9 l\u2019ann\u00e9e<\/p>\n

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Domenico Scala :<\/em> La r\u00e9gion Basel Area est marqu\u00e9e par une structure \u00e9conomique tr\u00e8s avantageuse. Les deux groupes mondiaux Novartis et Roche versent chaque mois des centaines de millions de francs de salaires. De nombreux sous-traitants en b\u00e9n\u00e9ficient \u00e9galement. Par rapport d\u2019autres r\u00e9gions \u00e9conomiques, nous maintenons une bonne position. Le p\u00f4le puissant des sciences de la vie figure parmi les gagnants.<\/p>\n

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Pourriez-vous entrer dans les d\u00e9tails ?<\/h3>\n

Scala :<\/em> Une contribution majeure a \u00e9t\u00e9 fournie par les soci\u00e9t\u00e9s elles-m\u00eames, qui ont investi \u00e0 temps dans des technologies et des infrastructures. Parmi celles-ci, il y a des entreprises du secteur des technologies de l\u2019information, mais aussi des soci\u00e9t\u00e9s de biotechnologie. Nous profitons en outre de la situation de d\u00e9part exceptionnellement bonne de la Suisse. Les finances de l\u2019\u00c9tat sont saines et les conditions politiques sont stables. La gestion de la crise aurait pu \u00eatre organis\u00e9e de mani\u00e8re plus centralis\u00e9e, c\u2019est un point de critique. Malgr\u00e9 tout, je suis persuad\u00e9 que le f\u00e9d\u00e9ralisme constitue \u00e0 long terme un atout qui a fait ses preuves et qui b\u00e9n\u00e9ficie \u00e9galement \u00e0 la r\u00e9gion Basel Area.<\/p>\n

Kl\u00f6pper :<\/em> Si l\u2019\u00e9conomie de la r\u00e9gion a fait relativement bonne figure, c\u2019est \u00e9galement d\u00fb au fait que l\u2019aide financi\u00e8re durant le premier confinement au printemps 2020 est rapidement parvenue aux entreprises. En outre, beaucoup de compagnies prennent tr\u00e8s au s\u00e9rieux leur propre responsabilit\u00e9 entrepreneuriale. De nombreuses startup que nous avons accompagn\u00e9es ont r\u00e9ussi \u00e0 se d\u00e9brouiller de leurs propres moyens. Certaines d\u2019entre elles sont m\u00eame parvenues \u00e0 conclure de grosses rondes de financement durant la crise sanitaire.<\/p>\n

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Avec la survenue du Covid-19, le t\u00e9l\u00e9travail est devenu la norme. Quelles en ont \u00e9t\u00e9 les cons\u00e9quences dans le p\u00f4le \u00e9conomique de la r\u00e9gion Basel Area ?<\/h3>\n

Kl\u00f6pper :<\/em> Dans notre r\u00e9gion, nous b\u00e9n\u00e9ficions d\u2019un puissant p\u00f4le des sciences de la vie. Il le restera \u00e0 l\u2019avenir. Certaines fonctionnalit\u00e9s ne se remplacent pas par des vid\u00e9oconf\u00e9rences. Cela dit, chaque p\u00f4le est soumis \u00e0 une pression concurrentielle accrue d\u00e8s qu\u2019une majorit\u00e9 de ses employ\u00e9s peut d\u00e9cider elle-m\u00eame de son lieu de travail.<\/p>\n

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Scala :<\/em> L\u2019infrastructure technologique bien \u00e9tablie de la r\u00e9gion Basel Area est un pr\u00e9requis du bon fonctionnement du t\u00e9l\u00e9travail \u00e0 l\u2019\u00e9chelle r\u00e9gionale \u2013 du moins pour les fonctions qui le permettent. Une autre condition r\u00e9side dans la souplesse de l\u2019organisation du travail, qui a permis \u00e0 beaucoup de personnes de continuer \u00e0 travailler depuis chez elles. Durant la crise, la transition sans entrave au t\u00e9l\u00e9travail a contribu\u00e9 \u00e0 la r\u00e9silience de la r\u00e9gion \u00e9conomique. L\u2019actuelle pand\u00e9mie ne changera pas fondamentalement le monde. Cependant, elle renforcera des tendances qui existaient d\u00e9j\u00e0. S\u2019imaginer que bient\u00f4t, chaque entreprise passera enti\u00e8rement au me semble trop radical. Les choses \u00e9volueront diff\u00e9remment en fonction du domaine d\u2019activit\u00e9 et de la culture d\u2019entreprise. Je suis persuad\u00e9 qu\u2019un p\u00f4le puissant comme la r\u00e9gion Basel Area continuera \u00e0 \u00eatre important \u2013 ind\u00e9pendamment du mode d\u2019organisation des postes de travail de l\u2019une ou de l\u2019autre entreprise.<\/p>\n

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Comment l\u2019organisation Basel Area Business & Innovation a-t-elle g\u00e9r\u00e9 les d\u00e9fis li\u00e9s au Covid-19 ?<\/h3>\n

Kl\u00f6pper :<\/em> Il \u00e9tait important de maintenir les prestations et de prot\u00e9ger l\u2019\u00e9quipe. Nous y sommes parvenus. Cependant, il y a des domaines qui souffrent. Convaincre des entreprises \u00e9trang\u00e8res des atouts de notre site fonctionne le mieux quand on est sur place. En 2020, c\u2019\u00e9tait presque impossible. Le Covid-19 a acc\u00e9l\u00e9r\u00e9 le processus de num\u00e9risation \u2013 \u00e9galement chez nous. Nous avons tr\u00e8s rapidement num\u00e9ris\u00e9 un grand nombre de processus et prestations. Aujourd\u2019hui, les consultations se d\u00e9roulent par vid\u00e9oconf\u00e9rence, les \u00e9v\u00e9nements ont lieu en ligne. J\u2019ai constat\u00e9 qu\u2019en t\u00e9l\u00e9travail \u00e0 domicile, la gestion du temps de travail devenait plus rationnelle. Beaucoup de r\u00e9unions sont plus courtes et plus efficaces, il n\u2019y a plus de trajets \u00e0 faire. En m\u00eame temps, l\u2019aspect humain en p\u00e2tit n\u00e9anmoins et un \u00e9l\u00e9ment important de la communication en souffre.<\/p>\n

Scala :<\/em> Malgr\u00e9 le Covid-19, nous avons r\u00e9alis\u00e9 une excellente ann\u00e9e: presque autant de soci\u00e9t\u00e9s que l\u2019ann\u00e9e derni\u00e8re sont venues s\u2019implanter dans la r\u00e9gion Basel Area, et le nombre d\u2019entreprises nouvellement cr\u00e9\u00e9es est \u00e9galement \u00e9lev\u00e9 dans la r\u00e9gion. Nous avons organis\u00e9 le plus grand \u00e9v\u00e9nement dans l\u2019histoire de l\u2019organisation avec 850 participants et participantes. Basel Area Business & Innovation a bien fonctionn\u00e9 et des projets d\u2019envergure ont pu \u00eatre r\u00e9alis\u00e9s. Le directoire est tr\u00e8s satisfait de l\u2019\u00e9quipe et de la direction.<\/p>\n

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Quels sont les projets qui ont marqu\u00e9 l\u2019ann\u00e9e 2020 ?<\/h3>\n

Kl\u00f6pper : Les travaux de construction du campus d\u2019innovation de Herzog & de Meuron ont d\u00e9but\u00e9 \u00e0 Allschwil. Nous avons \u00e9t\u00e9 la premi\u00e8re organisation externe \u00e0 ouvrir un site du Switzerland Innovation Park Basel Area sur le Campus Novartis. Sur le site Jura, nous avons ouvert un nouvel \u00e9tage. Par ailleurs, nous nous sommes positionn\u00e9s plus clairement et avons remani\u00e9 notre identit\u00e9 de marque. La garantie apport\u00e9e par les cantons de B\u00e2le-Campagne et de B\u00e2le-Ville en termes de financement de BaseLaunch<\/a> a \u00e9t\u00e9 un facteur d\u00e9cisif.<\/em><\/p>\n

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Qu\u2019attendez-vous de l\u2019ann\u00e9e 2021 ?<\/h3>\n

Scala : <\/em>Le contexte \u00e9conomique de la r\u00e9gion est meilleur qu\u2019il n\u2019y para\u00eet. Beaucoup de gens ont un emploi et un revenu. T\u00f4t ou tard, cet argent sera \u00e0 nouveau consacr\u00e9 \u00e0 la consommation. Les r\u00e9formes fiscales engag\u00e9es par B\u00e2le-Campagne, B\u00e2le-Ville et au Jura contribueront \u00e0 l\u2019attrait du p\u00f4le \u00e9conomique : nos trois cantons responsables introduiront une patent box ou l\u2019on d\u00e9j\u00e0 fait, et baissent le taux d\u2019imposition sur les b\u00e9n\u00e9fices des entreprises.<\/p>\n

Kl\u00f6pper<\/em> : Je m\u2019attends \u00e0 ce qu\u2019en 2021, nous devions accompagner moins d\u2019entreprises lors de leur implantation. Nous constatons que les soci\u00e9t\u00e9s \u00e9trang\u00e8res sont plut\u00f4t dans l\u2019attente actuellement. Elles souhaitent se faire une id\u00e9e de la r\u00e9gion avant de s\u2019y d\u00e9velopper. Si les nouvelles implantations sont en baisse, les investissements r\u00e9gresseront \u00e9galement. 2020 \u00e9tait une ann\u00e9e record pour la cr\u00e9ation d\u2019entreprises, ce qui ne n\u2019a rien d\u2019\u00e9tonnant. Une crise combin\u00e9e \u00e0 un environnement attrayant engendre une hausse des cr\u00e9ations d\u2019entreprises. J\u2019escompte le m\u00eame effet en 2021.<\/p>\n

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Quels sont les grands axes sur lesquels vous misez pour 2021 ?<\/h3>\n

Kl\u00f6pper<\/em>\u00a0: Les besoins de notre client\u00e8le sont tr\u00e8s divers. Une entreprise de l\u2019\u00e9tranger voudra faire connaissance de partenaires potentiels, une startup innovante dans les biotechnologies s\u2019int\u00e9ressera aux laboratoires, un cr\u00e9ateur d\u2019entreprise cherchera par exemple des experts du march\u00e9 asiatique. Afin de r\u00e9pondre encore mieux \u00e0 ces besoins, nous interconnecterons plus \u00e9troitement nos domaines d\u2019activit\u00e9. En bref, nous voulons encore am\u00e9liorer nos prestations de services en 2021.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”2%” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”” font_container=”tag:h6|font_size:14|text_align:left|color:%23727272|line_height:18px” use_theme_fonts=”yes”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” custom_height=”15″][nectar_cta btn_style=”see-through” heading_tag=”h6″ text_color=”#ae1022″ button_color=”default” link_type=”regular” alignment=”left” display=”block” link_text=”Au rapport annuel” url=”\/fr\/media\/rapport-annuel-2020\/#buts-atteints”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”1%” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” 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